“Meet the European Lamb” is a Program proposed by the Greek National Inter-Professional Organization of Meat (EDOK) and M-Pancyprian Organization of Sheep and Goat Breeders LT (M-POAI Ltd). It refers to the information and promotion of the European sheep meat in the target markets of Saudi Arabia and the United AraSb Emirates.

The program highlights the special characteristics of the product in terms of quality, taste, high nutritional value, and health. It also highlights European sheep production methods focusing on food safety, traceability, animal welfare, environmental protection and sustainability. The aim is to inform and promote the quality characteristics of the product, increase competitiveness and European exports to target markets.