“Meet the European Lamb” is a Program proposed by the Greek National Inter-Professional Organization of Meat (EDOK) and M-Pancyprian Organization of Sheep and Goat Breeders LT (M-POAI Ltd). It refers to the information and promotion of the European sheep meat in the target markets of Saudi Arabia and the United AraSb Emirates.

The program highlights the special characteristics of the product in terms of quality, taste, high nutritional value, and health. It also highlights European sheep production methods focusing on food safety, traceability, animal welfare, environmental protection and sustainability. The aim is to inform and promote the quality characteristics of the product, increase competitiveness and European exports to target markets.

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EU lamb means Traceability – Safety – Control.

Meet the EU Lamb

High-quality meat

Sustainable sheep breeding in the European Union ensures that animals are fed naturally, as they are free, while their diet is based on plants in green pastures of high nutritional value which are neither fertilised nor sprayed with pesticides. Extensive breeding as a natural process results in consumers eating sheep meat of high nutritional value and organoleptic properties.

The productive force of present-day EU has in the sector of sheep farming, but also the quality guaranteed by the powerful procedures and strict standards adopted across the entire length of the chain, from breeding to the final product, show its great potential for increased export potential. A condition for this is for the qualitative and gustatory features of European sheep meat, the extensive breeding system, the sustainable nature of the activity, the highest, on the global level, production specifications to be intensely promoted and marketed, for the EU to gain a larger market share in international markets.